The CLIO Awards Go Mobile with Mozes
For 50 years, the CLIO Awards has honored the best in advertising, design and interactive. With its 50th conference, the CLIOs are now going mobile.
Founded in 1959, the CLIO Awards were originally conceived to honor American advertising, but expanded in 1965 to include international work. The CLIO Awards now honor work in interactive, direct mail, content & contact,
television/cinema/digital, print, poster, billboard, innovative media, integrated campaign, radio and design. The Lifetime Achievement Award recognizes an outstanding individual who leads the industry forward, and honors are also bestowed on the network, agency, production company and advertiser of the year. The Awards receives more than 19,000 entries annually, 65 percent of which come from outside the US.
The award ceremonies are taking place May 12 through 14 in Las Vegas. Mobile is playing a role for the first time, thanks to Mozes which is providing its text-to-screen technology for all of the event’s conference sessions.
“We’re doing text-to-screen and putting audience comments and questions up there which is something we do for quite a number of conferences,” said Mozes’ Greg Estes. “In the case of the CLIOS, people can put their comments up there for any of the presentations and for any of the associated panels.”
Estes notes that the number of conferences requesting these services is growing. “What we’re seeing is that people are starting to become aware of the power of mobile,” he said. “But they don’t always have a completely clear idea when they’re starting the process on the best way of doing it. Part of our value is coaching in best practices. It can be tips and tricks like, be sure you’re showing the questions on the big screen while people are texting in.” The benefit of the text-to-screen rather than someone roaming the audience with a microphone is multi-faceted. “People ask crisp questions because they have 160 characters,” said Estes. “You can’t have someone take the microphone and pontificate without asking a question. And we’ve weeded out redundant questions.”
Estes sees that, once a conference adopts the technology, they often expand its usage. “You can use it to drive people to exhibitors with a mobile contest or polling,” said Estes who noted that the CLIO Awards is just using Mozes for its conference, although “integrating them into the awards is under discussion.” “For now, the industry as a whole is still discovering the power of mobile.
Tags: advertising, CLIOS, interactive, mobile, Mozes, text-to-screen, The Clio Awards
This entry was posted on Thursday, May 14th, 2009 at 10:00 am and is filed under Events, Home Feature.
