Mobilizedtv

Web Stars Talk About Hit Content: Create, Don’t Wait

Co-located with Digital Hollywood, Variety held an all-day Entertainment & Technology Summit. One panel focused on Web Video: The New Content Creators” with an all-star panel including actors Illeana Douglas and Kevin Pollak as well as Chris McCaleb from Big Fantastic, Brian Firenzi of 5 Second Films and Jason Goldberg, co-founder of Katalyst. McCaleb nailed the relevance of a panel on web series for the mobile platform, noting that media was evolving into transmedia, a platform-agnostic variety of content.

Documentaries Go Mobile with CINELAN/Babelgum Deal

If you like documentaries and mobile content, life is about to get much more interesting. CINELAN, a library of 3-minute films by award-winning filmmakers, just signed a mobile/Internet distribution deal with Babelgum. CINELAN documentary filmmakers include Steve James (Hoop Dreams), Eugene Jarecki (Why We Fight), Ross Kauffman (Born Into Brothels), Spurlock and Jessica Yu (Breathing Lessons), who also serve on CINELAN’s Advisory Board

Digital Holllywood: Discussing Broadband Content

Moderated by Interactive TV Alliance CEO Allison Dollar, a group of panelists discussed the issues involved in creating successful business models and creative content for broadband platforms: Jen Pate and Barb Machen, co-creators and co-executive producers of “Jen and Barb: Mom Life,” Oren Katzeff, vp/gm. Demand Media Entertainment (which runs Crack); Rafi Fine, co-CEO of Fine Brothers Film; Mark Warshaw, chief interactive officer/co-founder of The Alchemist; and Will C. Rogers, CEO of Rooftop Comedy.

Digital Rights Management: How We Got to Where We Are

YouTube just offered to share their revenues with the user who generate content that goes viral and receives a high number of views. This decision (which is in addition to the formal agreements they have with high volume providers) is an interesting move for a company under attack for not generating enough revenue to offer to share their revenues with more people–and more independent content creators at that. Will YouTube want exclusivity for the rights to million-hit clips that could end up generating revenue from other platforms? This high-profile story is just the latest in a series related to managing the rights of digital assets in a multi-platform, digital environment.

RAGE: First Made-for-Mobile Feature Debuts Today

RAGE. You’ve no doubt read some of the press about this first-ever made-for-mobile feature film. The story of a young blogger who shoots behind-the-scenes interviews on his cell phone, this feature–distributed by Babelgum–is notable for many reasons. MobilizedTV had a chance to speak with Karol Martesko-Fenster, GM & Publisher of Babelgum’s FILM Division and producer Andrew Fierberg.

Captain Alpha Male: Web Series from CBS Creatives

Super heroes are big in Hollywood and, today, Captain Alpha Male, just became the latest to try his hand at flying, saving the world and getting some buzz on the web. The initial six-episode series is the brainchild of two CBS marketing creatives: Jay Lutsky, CBS Television Creative Director, On-Air Promo, and Dan Greenberger, CBS On-Air Promo Senior Writer/Producer/Editor, who created and wrote the six-part series.

The Future of Online and Mobile Video: Where’s the Money?

In Los Angeles, UCLA Anderson School of Management and the German American Business Association (GABA) discussed the future of online and mobile video with Metacafe’s Scott Bushman, adknowledge’s Brett Brewer; Lionsgate’s Curt Marvis; GRP Parnters’ Mark Suster, and Fun Little Movies’ Frank Chindamo.

How-To Video Challenge: Make Money with Mobile

If the idea of winning $2,000 for making an imaginative “how to” video sounds appealing, the How-To Video Challenge is the contest for you. According to Heather Menicucci, managing producer of Howcast Media’s Emerging Filmmakers Program, the How-To Video Challenge is open to filmmakers, video artists and DIYers “to come up with a fresh, original approach to the how-to video.”

Mo-Showcase: Arrgh…it’s Supa Pirate Booty Hunt, Matey

There’s something about pirates, and it’s not just Johnny Depp. Talk like a Pirate Day has gone international. Pirates are just part of the youth zeitgeist, and it’s something that creator Steve Sievers tapped into with his Supa Pirate Booty Hunt. “Rock ‘n Roll on the High Seas” is the tagline for Supa Pirate Booty Hunt, which reflects what Sievers thinks is the allure of pirates for the under 35 demo. “They were the rock stars of their time,” he said. And who doesn’t want to be a rock star? Sievers’ pirate is close to a super hero, but with a twist. “Booty is his weakness – treasure and girls,” he said.

Create YouTube Videos with Your Mobile Phone

CTIA 2008: The Walls Are Crumbling…

At CTIA, MobilizedTV covers the trends. One of the biggest one is that the “walled gardens” created by carriers is crumbling, allowing outside mobile content to reach users. That’s due to the broadband mobile Internet, and a number of ways for Internet content creators to “mobilize” their content.

WheelsTV & Azuki Partner for Mobile Vehicle Channel

WheelsTV started online ten years ago as a site for car reviews. Next it became a digital network, licensing its content to distributors like Comcast and AOL and sites like Auto Trader and Vehix. Now, it’s going mobile, thanks to a partnership with Azuki.

Mobile TV: Making It Through to the Next Round

This panel on the next-round of Mobile TV included executives from Telescope, Endemol, GoTV, and Veeker. They declared that “mobile is a great device to get someone to perform a simple action.” But there still aren’t enough eyeballs in mobile to get advertisers to pay attention, said the panelists.

Producing and Monetizing Broadband Content

At Digital Hollywood, MobilizedTV attended a panel on producing and monetizing online or broadband content–a potential model for mobile content. Executives from Vuguru, MyDamn Channel, MySpace, YouTube, Heavy.com and Interpublic Emerging Media talked about the evolution of their business plans and what they’ve learned about drawing users to their sites and keeping them there.