Mobilizedtv

NATPE 2010: Brands and Fans Online and On Mobile

NATPE–the National Association of TV Programming Executives–opens today, with a full afternoon schedule of panels devoted to mobile technology and content. MobilizedTV covered the panel Fans & Brands: Case Studies in Co-Creation and Connectivity, moderated by Allison Dollar of ITA (the Interactive TV Alliance).

Dick Clark Productions Goes Mobile at American Music Awards

This Sunday Nov. 22, the 2009 American Music Awards (AMAs) will take place at the NOKIA Theatre L.A. Live. You can watch it that evening from 8 to 11 pm on ABC. And if you’re truly a fan, you can now get on the red carpet thanks to an arrangement between dick clark productions and SayNow.”The SayNow tool is really something that we think is amazing for what we’re trying to do for the pre-show,” says Ariel Elazar, VP digital distribution & brand licensing for dcp. “We want this to be the most interactive red carpet to date.”

Mobile Monday LA Panel Looks at Content

Mobile Monday Los Angeles tackled the topic of mobile content, opening the evening with remarks from MobiTV’s Jack Hallinan, who was named Mobile Ambassador at the 2008 Mobile Excellence Awards. He listed some astonishing statistics about the growth of mobile TV, quoting InStat’s estimate that wordwide viewership will expand from today’s 54 million to 300 million by 2013. “We’ve seen a migration in the last year or two shifting from a focus on advertising towards a focus on content,” he said. “In the early days, content was minor league. Now you have a tremendous uptick in mobile content players, including big players like ESPN, CNN, Comedy Central. Sports, news, comedy and entertainment are the big drivers. Everything will happen on mobile.”

The Occulterers: Halloween Fun For Mobile/Web

Getting ready for Halloween? There’s no better place to start than with The Occulterers, which debuts tonight and ends with a bang–and a flash mob–on Halloween Eve. The mobile/web series written, directed and produced by Hayden Black, the British comedian behind such digital hits as Goodnight Burbank and Abigail’s X-Rated Diary, is distributed by Babelgum, on its new SciFi Horror Comedy Channel.

Digital Holllywood: Discussing Broadband Content

Moderated by Interactive TV Alliance CEO Allison Dollar, a group of panelists discussed the issues involved in creating successful business models and creative content for broadband platforms: Jen Pate and Barb Machen, co-creators and co-executive producers of “Jen and Barb: Mom Life,” Oren Katzeff, vp/gm. Demand Media Entertainment (which runs Crack); Rafi Fine, co-CEO of Fine Brothers Film; Mark Warshaw, chief interactive officer/co-founder of The Alchemist; and Will C. Rogers, CEO of Rooftop Comedy.

So What’s Happening in Mobile Content? Powerful Devices and Fast Data Networks Have Changed the Game

Since the beginning, content developed for mobile phones has been a game of low bandwidth and slow processing speeds. Like a painter who is tasked with creating art on a very small canvas with only one color, mobile content developers did as much as they could with the resources at their disposal. Fast forward to now.

The game of low bandwidth and slow processing speeds is ending very, very quickly. High speed networks and mobile broadband are becoming increasingly ubiquitous.