Posts Tagged ‘TBWA/Chiat/Day’
Fox Mobile Studios’ Brainstorm: Branded Entertainment Part 2
Sep 29 by Debra Kaufman | 1 CommentBranded mobile entertainment just got a wintergreen punch with Fox Mobile Studios’ Brainstorm, an eight-episode scripted comedy series for mobile and online platforms that revolves around Altoids, “The Curiously Strong Mints.” MobilizedTV spoke with both Michael Wallen, vice president/creative director for Fox Mobile Studios in Part I, and now, in Part 2, with Steven Amato, a partner in Omelet, a hybrid creative and entertainment agency that produced Brainstorm.
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