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Consumer Reports Rates Cell Phone Service

Dec 02 by Debra Kaufman | 5 Comments

In a report that will hit the newsstands with the January 2010 issue (and online), Consumer Reports today stated that only 54 percent of respondents were “completely or very satisfied” with their cell phone service. The annual cell phone service survey was based on responses from more than 50,000 readers in 26 cities. One piece of good news for those interested in content on mobile devices: the survey reported that, in 2009, roughly 40 percent of survey responders said they access the Internet with their phones, up from 23 percent two years ago.

Mobile Excellence Awards In One Week!

Dec 01 by Debra Kaufman | No Comments

If you plan on going to the Mobile Excellence Awards-which take place at the Sofitel Hotel in West Hollywood on the evening of Monday December 7–it’s a good idea to buy your ticket now. Last year, the MEAs was sold-out and event organizers/co-chairs Sarah Miller, CEO of Axis PR, and Allison Dollar, CEO of the Interactive TV Alliance, expect that this year will also be sold out.

CTIA 2009: News from Verizon and T-Mobile

Oct 07 by Debra Kaufman | No Comments

San Diego, CA–CTIA had just started, and the news came rolling in. Verizon Wireless had several announcements. Verizon Wireless and Google announced a strategic partnership to leverage the Verizon Wireless network and the Android open platform to deliver mobile apps, services and devices. The two companies plan to co-develop several Android-based devices that will be preloaded with applications from both parties and 3rd party developers.

New York Times Weighs in on Mobile Competition

Jul 22 by Debra Kaufman | No Comments

“It is gratifying to see that the leviathans of mobile telecommunications in the United States are finally drawing the attention of regulators and Congress,” begins today’s editorial in the NY Times. This editorial is a must-read for anyone interested in the mobile eco-system in the U.S. The editorial posits some of the questions related to exclusivity and the dominance of the Big Four: Verizon, Sprint, AT&T and T-Mobile.

QuickPlay’s Mobile DVR

May 19 by Debra Kaufman | No Comments

Back in the 20th century, when Tivo was still in alpha, I was assigned to write an article on it. As I learned more about Tivo, I thought: this is exactly what I’ve been waiting for my entire TV watching life.
I had the mobile version of that epiphany with QuickPlay Media’s PrimeTime2Go, which is essentially a DVR for the mobile phone.

Targeted Advertising: Is Mobile the Holy Grail?

Sep 09 by Debra Kaufman | 2 Comments

If advertising becomes the predominant model for mobile content, one of the reasons will be targeted advertising. That means that advertisers will be able to send ads to individuals based on their previous behavior and profile: send that pet food ad to the person who visits sites for veterinarians. Since the mobile phone is the most individual device, always on and always with you, it just might be the Holy Grail for advertisers.

New on the Scene: Vringo

Nov 03 by Debra Kaufman | No Comments

This company profile focuses on Vringo, which offers a way to share video clips between friends. Founded in 2006, Vringo lets people send ring-forward and ring-back video clips. At the heart of the application is social networking. Vringo is also interested in using avatars in the mobile environment.