NATPE | Mobilizedtv

Hollywood writers, producers consider new media content creation

Feb 25 by Debra Kaufman | 3 Comments

The Caucus for Producers, Writers & Directors, an alliance of television and new media content creators, held a fascinating panel on Wednesday, February 23, that focused on creating new media content. How different is it than writing for traditional TV? Can independent producers actually get in front of a brand, with no agent or other big connections? How is “bang for the buck” measured?

LATV Fest offers MobilizedTV panel and more…

Jun 24 by admin | No Comments

LATV Fest, produced by NATPE (the National Association of Television Programming Executives), brings together creative TV and digital content producers with development execs, agents, advertising executives, technology solution providers and others from July 12 to 15. MobilizedTV readers get a special rate.

Cross Media NYC Conference to Highlight Mobile

Feb 11 by Debra Kaufman | 1 Comment

The first CROSS MEDIA NYC conference, to examine the media business in a cross media world, is slated to take place Wednesday, March 10 at the Scholastic Theater in New York from 6pm to 9:30pm. “Cross media is the business of media crossing platforms, and the revenue streams, where the money is,” explains McGarry. “Mobile is likely to be one of the cornerstones of what will become cross media.”

How to Monetize Mobile on TV: Experts Speak at NATPE

Jan 27 by Debra Kaufman | 1 Comment

Produced in association with MEF (Mobile Entertainment Forum) and Impact Mobile, this NATPE panel on The Future of Mobile Monetization on TV: Mobile Promotions, Direct Response & Coupons, was moderated by David Mazur of MasurLaw and included Jim Beddows, chair of MEF Americas, Gary Schwartz, CEO of Impact Mobile, Karl Seelig, the pioneer of ringback tones and CEO of Ring Plus; David Kruis, CEO of Metranome and Matthew Snyder, founder/CEO of the mobile cross-media agency ADObjects.

NATPE 2010: Brands and Fans Online and On Mobile

Jan 25 by Debra Kaufman | No Comments

NATPE–the National Association of TV Programming Executives–opens today, with a full afternoon schedule of panels devoted to mobile technology and content. MobilizedTV covered the panel Fans & Brands: Case Studies in Co-Creation and Connectivity, moderated by Allison Dollar of ITA (the Interactive TV Alliance).

NATPE & Writer’s Bootcamp to Indie Producers: It’s a Creator-Centric World

Dec 04 by Debra Kaufman | 2 Comments

Find where your audience lives…and take your show there, whether it’s online, on mobile or on TV. That was one of the emphatic messages delivered by several new media experts to an overflow crowd of independent filmmakers. The event, which was organized jointly by the National Association of Television Programming Executives (NATPE) and Writer’s Bootcamp, was an effort to get creatives–be they screenwriters or directors–to think creatively about multi-platform distribution.

Talking with Ted Cohen About MEF

May 30 by Debra Kaufman | 1 Comment

MobilizedTV spoke with outgoing chair of the Mobile Entertainment Forum, Ted Cohen. MEF Americas has 160 member companies worldwide and brings together a wide range of professionals in the mobile value chain. It’s an amalgam of all the people necessary to make for a vibrant mobile eco-system, so I can have entertainment at my fingertips wherever I go.