Posts Tagged ‘multi-platform environment’

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NATPE & Writer’s Bootcamp to Indie Producers: It’s a Creator-Centric World

Find where your audience lives…and take your show there, whether it’s online, on mobile or on TV. That was one of the emphatic messages delivered by several new media experts to an overflow crowd of independent filmmakers. The event, which was organized jointly by the National Association of Television Programming Executives (NATPE) and Writer’s Bootcamp, was an effort to get creatives–be they screenwriters or directors–to think creatively about multi-platform distribution.

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Digital Rights Management: How We Got to Where We Are

YouTube just offered to share their revenues with the user who generate content that goes viral and receives a high number of views. This decision (which is in addition to the formal agreements they have with high volume providers) is an interesting move for a company under attack for not generating enough revenue to offer to share their revenues with more people–and more independent content creators at that. Will YouTube want exclusivity for the rights to million-hit clips that could end up generating revenue from other platforms? This high-profile story is just the latest in a series related to managing the rights of digital assets in a multi-platform, digital environment.

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