Posts Tagged ‘Monetizing Mobile’
Behind the Mobile DTV Scenes
Feb 25 by Debra Kaufman | No CommentsAt the HPA Tech Retreat, I had breakfast with a few high-level broadcast and cable executives, who talked about TV spectrum, mobile, the wireless industry and other hot button topics. As the proverbial fly on the wall, I was there with the understanding that I would not reveal anyone’s identity or refer to them in any resulting article. I’m bringing you the salient points of the conversation with these Mystery Men, with the hope that the conversation–albeit anonymous–is enlightening.
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How to Monetize Mobile on TV: Experts Speak at NATPE
Jan 27 by Debra Kaufman | 1 CommentProduced in association with MEF (Mobile Entertainment Forum) and Impact Mobile, this NATPE panel on The Future of Mobile Monetization on TV: Mobile Promotions, Direct Response & Coupons, was moderated by David Mazur of MasurLaw and included Jim Beddows, chair of MEF Americas, Gary Schwartz, CEO of Impact Mobile, Karl Seelig, the pioneer of ringback tones and CEO of Ring Plus; David Kruis, CEO of Metranome and Matthew Snyder, founder/CEO of the mobile cross-media agency ADObjects.
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The Future of Online and Mobile Video: Where’s the Money?
Jul 13 by Debra Kaufman | 2 CommentsIn Los Angeles, UCLA Anderson School of Management and the German American Business Association (GABA) discussed the future of online and mobile video with Metacafe’s Scott Bushman, adknowledge’s Brett Brewer; Lionsgate’s Curt Marvis; GRP Parnters’ Mark Suster, and Fun Little Movies’ Frank Chindamo.
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Producers Guild of America: What Every Film, TV and New Media Producer Needs to Know about the Mobile Industry
Jul 01 by Debra Kaufman | 3 CommentsA guy walks into a bar. It’s the old start to an older joke, but in this case the guy is comedian Jackie Gleason and his character Joe the Bartender. Those very early TV screens weren’t much bigger than the size of today’s mobile screens. “Jackie Gleason invented the mobile shot,” said the Producers Guild’s John D. Heinsen. “That’s what we need to find today: that new talent, the new Jackie Gleason who will invent this new experience of original content for the mobile platform.”
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