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How to Monetize Mobile on TV: Experts Speak at NATPE

Jan 27 by Debra Kaufman | 1 Comment

Produced in association with MEF (Mobile Entertainment Forum) and Impact Mobile, this NATPE panel on The Future of Mobile Monetization on TV: Mobile Promotions, Direct Response & Coupons, was moderated by David Mazur of MasurLaw and included Jim Beddows, chair of MEF Americas, Gary Schwartz, CEO of Impact Mobile, Karl Seelig, the pioneer of ringback tones and CEO of Ring Plus; David Kruis, CEO of Metranome and Matthew Snyder, founder/CEO of the mobile cross-media agency ADObjects.

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MobilizedTV covers content for mobile devices, from mobile phones (and not just the iPhone!) to iPods, netbooks, video game consoles and Amazon Kindles. Content means not simply mobisodes (the mobile version of webisodes) but also creative advertising/marketing. Hollywood film studios have also embraced the mobile platform for their film campaigns. We also cover how to make money with mobile—starting with how it’s created, distributed and marketed. If you’re a director or cinematographer, wireless executive or Hollywood dealmaker, MobilizedTV has the stories to expand your knowledge of the mobile eco-system.

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Posts Tagged ‘mobile web strategy’

How to Monetize Mobile on TV: Experts Speak at NATPE

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