Posts Tagged ‘mobile video’
Three Trends Keeping Mobile Video in the Game
Jul 22 by Darcy Lorincz | No CommentsOnly a few years ago, video accounted for merely a fraction of the consumption on mobile networks. Cisco predicts that by 2014, video will account for 64 percent of the world’s mobile traffic, presenting a colossal challenge for mobile operators expected to deliver high-quality feeds on an array of devices, which are only getting bigger, smarter and capable of guzzling more bandwidth.
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LATV Fest offers MobilizedTV panel and more…
Jun 24 by admin | No CommentsLATV Fest, produced by NATPE (the National Association of Television Programming Executives), brings together creative TV and digital content producers with development execs, agents, advertising executives, technology solution providers and others from July 12 to 15. MobilizedTV readers get a special rate.
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Q&A with Patrick Lopez, Vantrix for mobile video
Jun 14 by admin | No CommentsVantrix’s Patrick Lopez: Mobile Video is absolutely playing a role in re-defining how, when and why we watch TV. Consumers are also providing the content as well. No longer is content a one-way street, consumers can post videos and comments on what they see.
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War of the Mobile Video Standards
Apr 20 by Debra Kaufman | 1 CommentThe more robust evolution of video on the mobile platform is being hampered by the huge number of video standards and formats. “The plethora of standards, the incompatibility of handsets and delivery platforms cause a huge business problem,” explained Ipera Technology’s Greg Ellis.
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Is Mobile Video Ready for Primetime?
Apr 14 by Debra Kaufman | No CommentsAt NAB 2010, Saul Berman, partner and global executive of IBM global business services, a kind of big blue think tank, gave a keynote address on the readiness of mobile video for “primetime” viewing. “Mobile video usage is in its early stage, but adoption has grown steadily since 2007,” said Berman, who showed a graph that represented that usage increasing from 5 percent in 2007 to 17 percent in 2009.
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45 U.S. TV Stations Now Broadcast to Mobile Devices
Mar 22 by Debra Kaufman | 5 CommentsThe Open Mobile Video Coalition, which represents 900 broadcast TV stations, just reported that 45 U.S. TV stations across the nation are now broadcasting to mobile devices. Mobile Digital Television, which was standardized and launched in 2009, is promoted as the ideal “one to many” delivery method that efficiently uses the broadcast station’s existing radio frequency spectrum.
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Study mobile filmmaking at USC and UCLA!
Mar 10 by Debra Kaufman | No CommentsWant to learn how to conceptualize, writer, produce and post produce mobisodes? If you live in Los Angeles, you’ll have two opportunities to learn from mobile content pioneer Frank Chindamo, president/Chief Creative Officer, Fun Little Movies. By the end of the class, you’ll have posted your first three episodes of a mobisode.
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AP Live: Did You Watch the Red Carpet on Your Phone?
Mar 08 by Debra Kaufman | No Comments“My original reaction when I read about it on MobilizedTV was one of high skepticism,” says one MobilizedTV reader. “You can’t watch Flash on an iPhone.” But skepticism turned to admiration, he says, at 3 pm on Sunday when the Oscars Red Carpet began.
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Mobile Video of Sports Illustrated Swimsuit Models
Feb 10 by Debra Kaufman | No CommentsThe Sports Illustrated Swimsuit Issue just hit news stands and gives readers a way to instantly receive videos of the models on their phones. They’re called JAGTAGS and MobilizedTV readers can give it a try: Access the exclusive content by sending a photo of a “mobile beauty” JAGTAG, which will return a video via MMS directly to your phone.
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Mobile Video: All You Need to Know About Creation & Distribution
Feb 01 by Debra Kaufman | 1 CommentProduced in association with Fun Little Movies, and moderated by Fun Little Movies president/COO Frank Chindamo, this NATPE 2010 panel on mobile video featured Catherine Warren, president, FanTrust Entertainment Strategies, Jonathan Barzilay, SVP of programming and advertising at FLO TV and Amber Lawson, comedy publisher of Babelgum. What content delivers the best ROI? What are the best practices for monetizing mobile video?
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Mobile Tools for Producers: Do You Need an App?
Jan 29 by Debra Kaufman | 3 CommentsIn a NATPE 2010 panel sponsored by the Producers Guild of America and its New Media Committee and Mobile Committee, moderator and producer John Heinsen of Bunnygraph Entertainment and a group of panelists talked turkey about some of the real life tools required to produce mobile content.
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How to Monetize Mobile on TV: Experts Speak at NATPE
Jan 27 by Debra Kaufman | 1 CommentProduced in association with MEF (Mobile Entertainment Forum) and Impact Mobile, this NATPE panel on The Future of Mobile Monetization on TV: Mobile Promotions, Direct Response & Coupons, was moderated by David Mazur of MasurLaw and included Jim Beddows, chair of MEF Americas, Gary Schwartz, CEO of Impact Mobile, Karl Seelig, the pioneer of ringback tones and CEO of Ring Plus; David Kruis, CEO of Metranome and Matthew Snyder, founder/CEO of the mobile cross-media agency ADObjects.
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Rhythm NewMedia Updates Mobile Advertising with Brand Building
Dec 17 by Debra Kaufman | No CommentsMobilizedTV spoke with Ujjal Kohli, CEO of Rhythm NewMedia about the status of mobile advertising, with an update on the progress his company has made in 2009. Here’s what he had to say:2009 has been a very good year for mobile advertising. The mobile web has grown a lot; all the mobile ad networks have seen that growth. Most of it is display advertising to support the sale of mobile content, games or ringtones. All of that culminated in the $750 million sale of AdMob to Google.
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Mobile Monday LA Panel Looks at Content
Nov 05 by Debra Kaufman | No CommentsMobile Monday Los Angeles tackled the topic of mobile content, opening the evening with remarks from MobiTV’s Jack Hallinan, who was named Mobile Ambassador at the 2008 Mobile Excellence Awards. He listed some astonishing statistics about the growth of mobile TV, quoting InStat’s estimate that wordwide viewership will expand from today’s 54 million to 300 million by 2013. “We’ve seen a migration in the last year or two shifting from a focus on advertising towards a focus on content,” he said. “In the early days, content was minor league. Now you have a tremendous uptick in mobile content players, including big players like ESPN, CNN, Comedy Central. Sports, news, comedy and entertainment are the big drivers. Everything will happen on mobile.”
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National Film Board of Canada Launches iPhone App
Oct 27 by Debra Kaufman | 1 CommentThe National Film Board of Canada released an iPhone app that provides a free, full viewing of 1,375 films in English and French. The hundreds of documentaries, animated films and trailers are streamed over WiFi, 3G and EDGE wireless networks. “We continue to add new films every week, depending on how many we clear the rights for and can digitize,” says Deborah Drisdell, NFB director general of accessibility and digital enterprises.
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iPhone App: Magnify Mobile Enables Free Video Upload and Sharing
Sep 23 by Debra Kaufman | 1 CommentToday, Magnify.net released Magnify Mobile, an iPhone app designed to make video uploading and sharing fast, easy and free. The iPhone app enables iPhone 3GS users to shoot, upload, store, and share personal videos on a Magnify-hosted channel for free. Users can instantly submit videos to channels that they create on Magnify.net and create playlists, make comments, reviews, and integrate design templates, content controls, site reporting, and monetization tools.
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Babelgum Launches Coldplay iPhone App
Aug 04 by Debra Kaufman | 3 CommentsBabelgum, an independent mobile and web content platform, launched a custom iPhone application for Coldplay, activating Phase 2 of its partnership with the band. The free Coldplay Babelgum mobile application includes the brand new Strawberry Swing video along with the Coldplay video catalogue, a Coldplay news feed and a videogame.
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Mobile Video Views Soar on MSNBC.com
Aug 03 by Debra Kaufman | 3 CommentsSince introducing video into MSNBC.com’s mobile web product in March, monthly video views have increased 207 percent, tripling the number of video views in just over four months. The report of this increase comes from a mobile consumer research survey conducted by InsightExpress. MSNBC.com’s mobile product is powered by Transpera, a mobile video delivery and ad network.
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Economics of Mobile: Who’s Making Money Now
Jun 24 by Debra Kaufman | 2 Comments“Mobile programming is clearly a nascent industry,” said SNL Kagen analyst John Fletcher, who recently published a report on The Economics of Mobile Programming. Prior to doing the study, he had a number in mind regarding total revenue. “I took out texting, ringtones, wallpaper, email, gaming and music and I thought, whatever is left over is about $300 million in 2008,” he said. But, given how young and unformed mobile programming is, he also doubted that this industry could be worth that much. “After all the due diligence, lo and behold, I came back to that $300 million figure,” he said.
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QuickPlay’s Mobile DVR
May 19 by Debra Kaufman | No CommentsBack in the 20th century, when Tivo was still in alpha, I was assigned to write an article on it. As I learned more about Tivo, I thought: this is exactly what I’ve been waiting for my entire TV watching life.
I had the mobile version of that epiphany with QuickPlay Media’s PrimeTime2Go, which is essentially a DVR for the mobile phone.
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