Posts Tagged ‘mobile television’
Six Tips for a Digital Transformation
Feb 23 by Debra Kaufman | 5 CommentsAt the Tech Retreat of the Hollywood Post Alliance–a confab of high-level tech executives in Hollywood–mobile TV was a topic of interest. ATSC’s Jerry Whitaker updated Mobile DTV, and an Ernst & Young analyst gave six tips for moving into the digital age.
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Mobile Monday LA Panel Looks at Content
Nov 05 by Debra Kaufman | No CommentsMobile Monday Los Angeles tackled the topic of mobile content, opening the evening with remarks from MobiTV’s Jack Hallinan, who was named Mobile Ambassador at the 2008 Mobile Excellence Awards. He listed some astonishing statistics about the growth of mobile TV, quoting InStat’s estimate that wordwide viewership will expand from today’s 54 million to 300 million by 2013. “We’ve seen a migration in the last year or two shifting from a focus on advertising towards a focus on content,” he said. “In the early days, content was minor league. Now you have a tremendous uptick in mobile content players, including big players like ESPN, CNN, Comedy Central. Sports, news, comedy and entertainment are the big drivers. Everything will happen on mobile.”
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Networks/Broadcasters Look at Mobile Television
Mar 30 by Debra Kaufman | 1 CommentPanelists from Disney/ABC/ESPN, MTV Networks, GoTV and FloTV, among others, debate the present and future opportunities of mobile television. Will broadcast network brands struggle as they move to the mobile platform? Or will broadcasters’ programming and marketing savvy make them dominant players in mobile television?
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