Posts Tagged ‘MediaFLO’
Economics of Mobile: Who’s Making Money Now
Jun 24 by Debra Kaufman | 2 Comments“Mobile programming is clearly a nascent industry,” said SNL Kagen analyst John Fletcher, who recently published a report on The Economics of Mobile Programming. Prior to doing the study, he had a number in mind regarding total revenue. “I took out texting, ringtones, wallpaper, email, gaming and music and I thought, whatever is left over is about $300 million in 2008,” he said. But, given how young and unformed mobile programming is, he also doubted that this industry could be worth that much. “After all the due diligence, lo and behold, I came back to that $300 million figure,” he said.
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Movies, TV and Video for Mobile
May 08 by Debra Kaufman | 1 CommentDigital Hollywood/Santa Monica, CA—Movies, TV and Video for Mobile was the topic of discussion for a panel that ranged over opportunities for creating, advertising/marketing and monetizing. The future of mobile entertainment shows opportunities for enormous growth, said the panelists. “For movies, it’s moving to people watching full-length films on their devices,” says Herdrich.
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Networks/Broadcasters Look at Mobile Television
Mar 30 by Debra Kaufman | 1 CommentPanelists from Disney/ABC/ESPN, MTV Networks, GoTV and FloTV, among others, debate the present and future opportunities of mobile television. Will broadcast network brands struggle as they move to the mobile platform? Or will broadcasters’ programming and marketing savvy make them dominant players in mobile television?
Continue ReadingThomson’s mobile play in the U.S.
Jun 06 by Debra Kaufman | No CommentsGrass Valley Group, a subsidiary of behemoth Thomson, may not be familiar names. But they create the technology behind an end-to-end DVB-H system, SmartVIsion, that’s a player in several European markets. Thomson director of mobile content delivery systems reports that the company is working with the ATSC (Advanced Television Systems Committee) to create a mobile video transmission standard that will co-exist with the terrestrial broadcast spectrum.
Continue ReadingMobile TV: Making It Through to the Next Round
May 29 by Debra Kaufman | 1 CommentThis panel on the next-round of Mobile TV included executives from Telescope, Endemol, GoTV, and Veeker. They declared that “mobile is a great device to get someone to perform a simple action.” But there still aren’t enough eyeballs in mobile to get advertisers to pay attention, said the panelists.
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