Posts Tagged ‘m-commerce’
An app or mobile website? AdMob tells which works and why
Jul 26 by Debra Kaufman | 2 CommentsThe good news: there is growth among all smartphone platforms and operating systems. The bad news: developers and advertisers need to think “cross platform” when it comes to content and advertising in the mobile space. Should a content creator spend resources on a great mobile website or on an app? And if it’s an app, should it be for iPhone, Android, BlackBerry or all of the above? These are the questions facing mobile developers seeking to monetize their content.
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Mozes Kicks Up Brand Awareness at SXSW
Mar 19 by Debra Kaufman | No CommentsMobile marketing can mean anything from mobile ads to direct marketing. Mozes vp of marketing Greg Estes describes what it means to Mozes, and how Mozes is using mobs (mobile lists) and pic-to-screen among other technologies to market musical talent at SXSW.
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