Posts Tagged ‘Disney’
Marketing Hollywood: Cross-Platform Branding
Oct 23 by Debra Kaufman | 1 CommentAt a Digital Hollywood panel on “Marketing Hollywood: Movies, Broadband, TV, Games, Music – Cross Platform Branding, Live Events & Enhanced Media,” moderated by New Medici co-founder/CEO Adrian Sexton, discussed social media, online and mobile branding and marketing strategies for Hollywood.
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Job Hunting in the Mobile Industry
Jul 15 by Debra Kaufman | 2 CommentsThe mobile industry is growing, not just in the U.S., but in territories where it’s more mature and established. Where are the jobs? One job site that just launched is DigiMobJobs, which founder Andrew Nicholls describes as “simply a job site, nothing more, nothing less, no bells or whistles.” What kinds of jobs are most common on the site? Read more…
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Networks/Broadcasters Look at Mobile Television
Mar 30 by Debra Kaufman | 1 CommentPanelists from Disney/ABC/ESPN, MTV Networks, GoTV and FloTV, among others, debate the present and future opportunities of mobile television. Will broadcast network brands struggle as they move to the mobile platform? Or will broadcasters’ programming and marketing savvy make them dominant players in mobile television?
Continue ReadingAre you ready for a 3D mobile phone?
Sep 04 by Debra Kaufman | 3 CommentsStereoscopic films are all the rage, and you may soon be able to watch 3D content on your mobile phone. That is, if DDD (Digital Dynamic Depth) president Chris Yewdall has his way. The creator of 3D chips embedded in next-gen TV sets believes in the “trickle-down” theory and calls the mobile phone market “an adjunct to Digital Cinema.”
Continue ReadingAnytime/Anywhere Content Lab
Aug 07 by Debra Kaufman | 1 CommentIn the not-so-distant future, media will be platform-agnostic. The content on your mobile phone will seamlessly move to the TV screen, computer screen or any other screen. That’s the focus of the Anytime/Anywhere Content Lab, a research project headed by USC’s Entertainment Technology Center. MobilizedTV interviewed CEO/Executive Director David Wertheimer about the lab and mobile content.
Continue ReadingQ&A with Kim Senn, VP Product, Airborne Entertainment
Jan 03 by Debra Kaufman | No CommentsMobilizedTV speaks with Kim Senn of Airborne Entertainment, a pioneer in the mobile marketplace that has worked with a variety of companies to bring their brand into the mobile space. Airborne does graphics, ringtones, ringback tones, WAP applications, mobile games, SMS and video and is expanding to include other emerging product lines. Senn talks about the company’s video strategy: WTF (what the fuck) and LOL (yep, laugh outloud).
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