CBS | Mobilizedtv

Captain Alpha Male: Web Series from CBS Creatives

Jul 16 by Debra Kaufman | 4 Comments

Super heroes are big in Hollywood and, today, Captain Alpha Male, just became the latest to try his hand at flying, saving the world and getting some buzz on the web. The initial six-episode series is the brainchild of two CBS marketing creatives: Jay Lutsky, CBS Television Creative Director, On-Air Promo, and Dan Greenberger, CBS On-Air Promo Senior Writer/Producer/Editor, who created and wrote the six-part series.

Fox Reality Channel Launches On iPhone

Oct 14 by Debra Kaufman | 2 Comments

In this breaking news, Fox Reality Channel announced it launched a WAP site for the first Apple iPhone mobile video service to feature reality-only content. MobilizedTV speaks with Fox Reality Channel’s Ed Skolarus about the channel.

Adult Content and the Mobile Phone

Oct 02 by Debra Kaufman | 6 Comments

Adult content (i.e., porn) is usually the first content to drive the adoption of new media: watch the film “Boogie Nights” for a vivid example of how it drove the home entertainment biz. But for mobile content, in the U.S., at least, the carriers control what we get to see…and it hasn’t been X-rated, until now.

Big Brother Goes Mobile

Jul 10 by Debra Kaufman | 1 Comment

CBS’ “Big Brother 10″ doesn’t just live on the TV screen. AirPlay, a multi-player TV game developer, created an interactive challenge that users could engage with on their mobile phones or the Internet. It makes the most of the two-screen paradigm: young people (and maybe not so young people) are always on their computer and/or mobile phones while they’re watching TV.

Former TV news reporter, now online content mogul: blip.tv’s Dina Kaplan

May 30 by Debra Kaufman | 2 Comments

Dina Kaplan, co-founder and COO of blip.tv, started her career in broadcast television. She talks about how she made the leap into new media, and the business model of blip.tv, which works with independent content creators and companies like 60 Frames and Vuguru.

EQAL and CBS: the nitty gritty of marrying TV and digital platforms

May 20 by Debra Kaufman | No Comments

Remember lonelygirl15? In this article, EQAl co-founders Miles Beckett and Greg Goodfriend talk about working with CBS Interactive to create multi-platform TV, online and mobile entertainment for the network. They talk about how the partnership will work and what they think about working with a traditional media company.

Cablecasters Plan Mobile Strategies

Feb 03 by Debra Kaufman | No Comments

Some cablecasters jumped on the mobile bandwagon early on. Discovery Networks, HBO and MTV are a few of the ones that have already ventured into the mobile ecosystem. Clint Stinchcomb, the EVP/GM of emerging networks at the NCTA Mobile Bootcamp, described ways that cable operators and networks can join the party, and other cable panelists reported on their hands-on experiences in creating and re-purposing content for the mobile device.