iPhone in 3D: Coming in February
Last week I went to an interesting two-day conference on 3D film/TV, and the conversation unexpectedly turned to…3D mobile phones. If you recall, I have posted on that topic in the past. During a panel discussion about advertising in 3D (both in theaters and for home TVs), one panelist–James Stewart of Geneva Film Co., pulled out his iPhone, declaring it “the world’s first 3D iPhone,” enhanced with a prototype app from Spatial View. Stewart said it will be launched in February 2009 as a 99 cent app.
How this relates to a conversation of big screen–as big as IMAX–movie screens is simple: we’re already in a multi-screen world and, as we all know, mobile is just another screen in the panoply. Movie marketers in Hollywood are already creating advertising content for the Internet and mobile, and other advertisers are sure to follow. Especially if Spatial View’s app becomes a popular download, bringing the penetration of 3D mobile phones from zero to…let’s see how that plays out.
Meanwhile, panelists at the 3D Summit were bullish, calling 3D the new HD, and 2009 is the year of 3D and the year of 3D advertising.
Tags: 3D, 3D iPhone, 3D Summit, Apple iPhone, Geneva Film Co., Spatial View
This entry was posted on Monday, December 8th, 2008 at 11:30 pm and is filed under Devices, Monetizing Mobile.
i have also seen prototypes of very small video projectors that will interface with your multimedia phone.
as we saw at the confab, as the technology gets past the initial stages, that 3d will very prevalent in the video content world.
nfl did a test the next night after the confab, in la, nyc, and boston. i heard the test went very well.
good to meet you debra, also….
I’m a little confused by this post. Are you saying that “the world’s first 3D iPhone,” was using 3Deeloadr by Spatial View? Because that app launched a few days ago for $1.99 on the App Store.
Although he would have had an advanced copy, it would have been fully developed and therefore not a prototype as you say in the post.
Also, the app requires 2 photos side by side. And don’t you need glasses to view the image in 3D mode? Doesn’t seem all that impressive.
Or maybe you’re talking about something totally different that Spatial View is working on.
If so, I’m curious! But I doubt it.
This sounds too corny.
I really hate it when they keep saying “world’s first” at the drop of a hat for anything and everything.
3D on a mobile phone or PDA is no biggie. There are many ways to do it. Just copying an anaglyph video to your phone allows you to see it in 3D, with the numerous red-cyan glasses out there.
If its side-by-side format, then they expect you to cross your eyes to see it? eeeyuk!
If it’s a barrier/lenticular sheet over the display its not worth the 3d effect, due to the screen size.
and finally, if you want some semblance of 3d, just upload an interlaced video to any device such as the Ipod or those phones with video output and buy one of those viewing devices from companies such as Vuzix. http://www.vuzix.com. that already gives you 3d today.
A 3d “experience” is not meant for the tiny cell phone screen size.
Regards’
Hello Clyde – well you notice that I do not say it is the world’s first 3D iPhone – I quote Stewart. I agree that “world’s first” is always fluff and never say it myself. The value of entertainment in 3D is being hotly debated on theatrical screens, so it is difficult to imagine its adoption on mobile phones’ tiny screens. But stranger things have happened.
Lenticular film overlay on an iphone should give full screen 3d – it works with print, why not a LCD display? Make one out of hard enough plastic film and it could double as a screen protector or iphone shock case.
Not a bad way to see a 3d movie, even if you have to hold the screen just so.