Mobilizedtv

Robert Pratten on Transmedia Storytelling

To fully realize the revenues of mobilized TV we need to create unique “story-experiences” that leverage the reach of TV and the personalization & interactivity of mobile.Rather than fight or deny the audience’s split attention between TV show and simultaneous use of a second-screen – be it phone, tablet, laptop or whatever’s to come next – networks would do best to commission shows that tell stories across both screens.

Mobile Screenfest International 2011 open for submissions

After a successful 2010, Mobile Screenfest International 2011 just launched again in Australia. This year, the festival is debuting a Best International Film Award which is open to any mobile filmmaker from around the world. (MobilizedTV is an official sponsor.)

Talking about Transmedia with Jeff Gomez

MobilizedTV catches up with Starlight Runner Entertainment CEO Jeff Gomez to talk about the definition of transmedia means, how it’s being implemented, and what the future holds for storytellers in all media.

Ogilvy Paris’ iAd campaign with Perrier, Dita von Teese

MobilizedTV sat down with Frederic Levron, head of digital & branded content at Ogilvy & Mather in Paris, about his experiences with launching the first iAd campaigns in Europe, Perrier with burlesque icon Dita Von Teese–and how he sees the future of mobile as a platform for advertising.

Yap TV: an ecosystem for social networking, mobile and traditional TV

The New York Times recently wrote about the increasing importance of social networking for TV programmers, the gist being that TV show runners are thinking about social media integration from the inception of the project. That’s smart thinking in an environment in which social networking has become the fastest-growing mobile content category in the U.S. the numbers are staggering: as of December 2010, nearly 58 million mobile subscribers now use their mobile devices to log on to a social networking site at least monthly.

Qualcomm VP Isaac Babbs talks about CAA partnership

Creative Artists Agency in Los Angeles just announced the opening of its Creative Mobile Labs, to develop concepts with talent for the mobile platform. CAA has partnered with Qualcomm to supply the technology to make this new mobile storytelling a reality.MobilizedTV sat down with Isaac Babb, VP/GM at Qualcomm Services Lab to talk about the partnership.

iPad Takes Center Stage at MacWorld 2011

The absence of Apple at the Macworld Expo 2011 in San Francisco was hardly noticed. A testament as to just how far the Apple ecosystem has blossomed beyond its core products, even without Apple actually exhibiting, the Expo floor was abuzz with various peripherals and applications designed to both integrate and extend the user experiences for iPods, iPhones, iPads and Macs, from mounting equipment to back-up hard drives to media and productivity applications.

Bytemobile expands mobile platform by 50%

Bytemobile, which offers its SmartCapacity solutions for mobile network operators, has increased the existing capacity of its Unison platform by 50 percent. The expansion is in direct response to what the company calls “the explosive demand for mobile video from millions of new 3G and 4G subscribers worldwide.”

Battle for mobile spectrum pits telcos against broadcasters

If you’re involved in the “traditional” media world of TV and film, you may be vaguely aware that harsh words are being exchanged over spectrum, and that it has something to do with broadcasters. It’s time to listen up, because decisions being made

FCC chair Julius Genachowski at CES 2011

by the FCC, pushed by the Consumer Electronics Association and telcos and fought by the National Association of Broadcasters is about to bring very big changes to the world of media as we’ve known it so far. No one will be exempt.

Verizon Wireless brings broadband to rural America

“Because of our national coverage, we have a great opportunity to have partnerships and innovations with rural carriers,” said Mead. “It’s a great ideal of collaboration and technology and it’s the right thing to do for our company. We’re proud to bring broadband to rural America.”

CES 2011: It is the year of mobile

2011 is indeed–finally–the year of mobile. I’ll be in Las Vegas covering all things mobile this week. Stay tuned for more stories. But here is some of the first mobile-related news to come out of International Consumer Electronics Show 2011:

MobilizedTV’s 2011: Mobile Glossary and Predictions

First, MobilizedTV’s gift to you…a Mobile Glossary, or one-stop-shop to decipher the terminology and acronyms, which I’ve accumulated from numerous sources. This is a living, growing glossary, so please send in your words and definitions as well as any corrections. With the glossary, MobilizedTV adds another on-going resource to the mobile community. I encourage you to check out the Mobile Film Festival link as well, with news, links to sites and sources. Now the 2011 mobile predictions:

Mobile Entertainment Summit is this week!

The Mobile Entertainment Summit will take place at the Universal Sheraton in Universal City on December 7 and 8. It’s not too late to sign up to come, and I urge anyone interested in the intersection of film/TV and mobile to attend. If you’re a moviemaker of any stripe, a professional in any of the industries surrounding the TV/film industry, or any kind of professional content creator, there will be something for you at the Mobile Entertainment Summit.

Rhythm New Media: Mobile is the successor to TV

Rhythm New Media, a large mobile video ad network, just released its third report on the state of the mobile video industry. “We believe mobile–not online–is the rightful successor to TV,” says CEO Ujjal Kohli.

Q&A with Prio CEO Chuck Vanasse

Prio develops software solutions that provide rapid access to data for intelligence, analytics and reporting. How fast? The software can process all the video usage data of a tier 1 carrier in 90 minutes. MobilizedTV sat down with Chuck Vanasse, CEO of Prio Solutions, to find out more about his company’s offerings in mobile video/TV.

U.S. broadcasters form Mobile500 Alliance for mobile TV

On the heels of the launch of Mobile DTV in mid-2010, a coalition of TV broadcasters have formed the Mobile500 Alliance “to accelerate the availability of mobile digital television, or Mobile DTV, service to consumers nationwide.” At launch time, the coalition comprised 30 broadcast television companies, which collectively own 346 full-power television stations broadcasting in 167 markets.

NAB partners with Mobile Excellence Awards

The National Association of Broadcasters has partnered with the Mobile Excellence Awards. Mobile companies and content creators have two ways they can benefit from this new partnership.

Mobile POV: is the year of mobile TV now?

If you were on vacation in the last few weeks of August, you missed a turning point: mobile TV kicked into high gear. Let’s review what happened to bring mobile TV that much closer to becoming not just a reality but a business.

Mobile’s Pente Group: monetizing personalities and brands

The Montreal-based Pente Group, founded in 2006, develops mobile apps by partnering with entertainment personalities (Akon, and Barry White) and consumer brands (Polaroid). Mobile executive Michel Besner–familiar to the Hollywood production and post community as the co-founder and president of Kaydara, a real-time 3D animation software–was named President.

Discovery launches FLO TV channel

Discovery Communications just announced the launch of a dedicated mobile channel on the FLO TV network. The channel debuted Aug. 1 with 24/7 coverage of Discovery’s popular Shark Week. MobilizedTV sat down with Rebecca Glashow, Senior Vice President of Digital Media Distribution at Discovery Communications to talk about the launch.