MobilizedTV spoke with Anne Schelle, Executive Director of the Open Mobile Video Coalition about the work the coalition is doing to enable its 800 broadcast TV members to go mobile.
What’s new since NAB (National Association of Broadcasters) in April?
AS: Since NAB, we filed our trial results with the FCC. We tested three systems: LG/Harris’ MPH [...]
Entries Tagged as ‘Feature’
September 23, 2008
Adobe’s New Tools for Mobile Creators
You have no doubt read the press releases from Adobe Systems about its CS4 software for mobile content creators and you’ve probably heard of Adobe’s Open Screen project. If you’re a mobile content creator, should you care? MobilizedTV says Yes and explains why below.
Adobe’s Open Screen launched in May, the result of five years of [...]
September 9, 2008
Targeted Advertising: Is Mobile the Holy Grail?
There are those who think the subscription model for mobile content is the way to go. There are others who think content will largely be free and that advertising will be the predominant revenue model.
For those of us who are in the second camp, one of the compelling reasons that advertising is alluring on the [...]
September 4, 2008
Are you ready for a 3D mobile phone?
If the answer is, not quite, you’re in luck: they’re not quite ready.
But that doesn’t mean that you won’t soon be consuming 3D content on your mobile phone. So says, Chris Yewdall, president/CEO of Digital Dynamic Depth (DDD), whose 3D chips will be embedded in next-generation 3D-enabled TV sets from Samsung and a range of [...]
August 7, 2008
Anytime/Anywhere Content Lab
USC’s Entertainment Technology Center has a history of being in the right place at the right time. Created as a consortium funded by the major content, technology, CE and service companies, ETC’s stated goal is “to understand next-gen consumers and explore new opportunities for reaching them with digital content. ” ETC was the main player, [...]
June 17, 2008
Millennials and Mobile: Generation Closes the Gap
Morley Winograd is the executive director of the Institute for Communication Technology Management (CTM) at the University of Southern California’s Marshall School of Business. According to its website, CTM is a bridge between USC’s business school and the real world of the “networked digital industry.”
And he’s got an academic thing for the millennial generation–those [...]
