Entries Tagged as ‘Company Profile’

September 18, 2008

Miss Playboy Mobile: First Step in a Global Mobile Strategy

In April this year at CTIA Wireless conference in Las Vegas, Playboy Mobile announced Miss Playboy Mobile 2008, sponsored by THQ Wireless and Viva! Vision.

With carriers in control of content, adult content has been largely shut out of the mobile content game in the most obvious way. Yet, without fanfare, Playboy has expanded its reach [...]

September 9, 2008

Targeted Advertising: Is Mobile the Holy Grail?

There are those who think the subscription model for mobile content is the way to go. There are others who think content will largely be free and that advertising will be the predominant revenue model.
For those of us who are in the second camp, one of the compelling reasons that advertising is alluring on the [...]

August 7, 2008

Anytime/Anywhere Content Lab

USC’s Entertainment Technology Center has a history of being in the right place at the right time. Created as a consortium funded by the major content, technology, CE and service companies, ETC’s stated goal is “to understand next-gen consumers and explore new opportunities for reaching them with digital content. ” ETC was the main player, [...]

May 30, 2008

Former TV news reporter, now online content mogul: blip.tv’s Dina Kaplan

Blip.tv focuses on serialized web shows, and works with independent content creators and companies like Revision3, Next New Networks, 60 Frames, and Vuguru. Several shows on blip have been purchased by major networks, including “Wallstrip” (CBS) and “TreeHugger” (Discovery). Dina has also brokered sponsorship deals for shows with F500 companies like P&G, GM, [...]

May 30, 2008

Talking with Ted Cohen About MEF

Mobilized TV spoke with outgoing MEF Americas Chair Ted Cohen. Here’s what he had to say about the organization: MEF Americas has been around for five years - it has 160 member companies globally - film studios, tv networks, content aggregators, content creators, music labels, carriers, all over the place. The evolution of [...]

December 3, 2007

New on the Scene: TileFile

WHO: David Bolliger, CEO
WHAT: TileFile
WHERE: Sydney, Australia
WHEN:  According to Bolliger, the company has been in stealth mode for the best part of two years. “We’ve done a number of interesting things in Asia leading up to the real deal,” he says.Some early investors, invested in Mixi, the dominant social network in Japan, [...]

November 3, 2007

New on the Scene: Vringo

WHO: Vringo
WHAT: A way to share video clips between friends.
WHEN:  Founded the beginning of 2006
WHERE:  A U.S. company with offices in New York and Israel
HOW: Go to the Vringo website and sign up. They’ll ask for your mobile number, and then send you a clickable link.  The buddy list, which requires [...]