ON Networks today released the first episode of Amy Poehler’s digital TV series “Smart Girls at the Party,” with Mattel’s Barbie as the sponsor. The “official” release of the series is scheduled for next week, at which time the plans for further digital distribution, including mobile, will be announced, says an ON Networks’ spokesperson. As [...]
Entries Tagged as ‘Breaking News’
November 11, 2008
Playboy Set to Launch Made-for-Mobile Series
Jon, Ashley and Charlie are real interns at Playboy in New York City. They’re also the “stars” of Playboy’s first made-for-mobile series, “Interns,” which has a lot more in common with “Real World” than the steamy fare you might expect from the Hefner empire. (Well, there is that scene in a tanning salon with an [...]
October 7, 2008
TV on Mobile: Is there really an audience?
From Mobile Content & Marketing Expo
San Jose, CA–Moderated by Skyfire’s Ray Singh, QuickPlay’s Mark Hyland, thePlatform (Comcast subsidiary) Chris Drake, GoldSpot Media’s William Ganon and MobiTV’s Kevin Grant discussed the state of mobile TV.
Singh suggested that there are numerous definitions for mobile TV, and asked Hyland what is definition is. Hyland broke it down into [...]
October 7, 2008
How to Mobilize Existing Content
From the Mobile Content & Marketing Expo
San Jose, CA–Kevin Davis, president/CEO of Hollywood.com, Russ Lujan, president/COO of New Media Broadcasting Company and Nitin Bhandari, CEO/co-founder of Skyfire, moderated by Mark Jacobstein, CEO of iSkoot, talked about one of MobilizedTV.com’s favorite topics: how to mobilize existing content.
The panel discussed the best examples of mobilized content. Davis [...]
October 6, 2008
Streaming Video to the Mobile Consumer
San Jose, CA—Moderated by Keynote Systems’ senior director Manny Gonzalez, the panel included Babak Jafarian, co-founder/chief strategy officer of Ortiva Wireless, Daren Gill, vp/gm of Veveo and Andrew McFarlane, co-founder/CEO of Buzzwire.
Jafarian, whose company optimizes content for the mobile platform, talked about some of the challenges in an environment in which the price of streaming [...]
October 6, 2008
Mobile Advertising Models: What Works, What Doesn’t
From the Mobile Content & Marketing Expo
San Jose, CA—Moderated by JupiterResearch vp/research director Julie Ask, the panel on mobile advertising models includes AdInfuse vp of marketing David Staas, Zumobi vp of market development Ken Willner and AdMob vp of marketing Jason Spero.
The panel discussed some of the more obvious topics about what is working, including [...]
