Archive for the ‘Advertising/Marketing’ Category
Cracked.com on iPad: A deep dive with Oren Katzeff
Jul 28 by Debra Kaufman | 1 CommentOnline comedy site Cracked.com, which currently delivers video content to nearly 3.5 million unique users a month, just announced the launch of Cracked.com for iPad. To get a deeper appreciation for Cracked.com’s move to iPad, MobilizedTV’s Debra Kaufman spoke with Katzeff about the launch.
Continue Reading
An app or mobile website? AdMob tells which works and why
Jul 26 by Debra Kaufman | 2 CommentsThe good news: there is growth among all smartphone platforms and operating systems. The bad news: developers and advertisers need to think “cross platform” when it comes to content and advertising in the mobile space. Should a content creator spend resources on a great mobile website or on an app? And if it’s an app, should it be for iPhone, Android, BlackBerry or all of the above? These are the questions facing mobile developers seeking to monetize their content.
Continue Reading
Q&A with the Mobile Marketing Association
Jul 07 by Debra Kaufman | 2 CommentsMobilizedTV sat down with Michael Becker, managing director for North America for Mobile Marketing Association, to talk about this 700 member company trade organization, which can be found in 40 countries around the world. With global headquarters in New York, the MMA also has regional branches in North America, Asia/Pacific, EMEA and Latin America. The association has its roots in the former Wireless Advertising Association, which stumbled during the dotcom bust, and re-emerged to become the MMA.
Continue Reading
Rhythm NewMedia CEO Kohli talks about mobile ads
Jul 02 by admin | No CommentsYesterday the mobile ad network Rhythm NewMedia announced the expanded capabilities of its mobile ad SDK to include picture-in-picture video browsing, interactive pre-roll video ads, and support for Apple’s new mobile operating system (iOS 4). MobilizedTV spoke with Rhythm NewMedia CEO Ujjal Kohli about the state of the art of mobile advertising.
Continue Reading
LATV Fest offers MobilizedTV panel and more…
Jun 24 by admin | No CommentsLATV Fest, produced by NATPE (the National Association of Television Programming Executives), brings together creative TV and digital content producers with development execs, agents, advertising executives, technology solution providers and others from July 12 to 15. MobilizedTV readers get a special rate.
Continue Reading
Hollywood movie-based games go mobile
Jun 15 by Debra Kaufman | 1 CommentIn today’s Los Angeles Times, reporter Ben Fritz notes that “the romance between Hollywood and the video game industry is hitting the skids.” Only one important point is missing in Fritz’s analysis: Hollywood movies haven’t stopped putting out games at all. They’re putting them out along with ringtones, wallpaper, mobisodes and photos–on iPhone, BlackBerry and Android apps.
Continue Reading
Q&A with Patrick Lopez, Vantrix for mobile video
Jun 14 by admin | No CommentsVantrix’s Patrick Lopez: Mobile Video is absolutely playing a role in re-defining how, when and why we watch TV. Consumers are also providing the content as well. No longer is content a one-way street, consumers can post videos and comments on what they see.
Continue Reading
Mobile Excellence Awards now open for submissions
Jun 03 by admin | 1 CommentAttention mobile mavens! If you’ve created amazing mobile content, technology, product, business or innovation, the third annual Mobile Excellence Awards is open for submissions. “We look forward to another spectacular year of new submissions, new products, new services and new technologies that raise the bar of excellence,” said Mobile Excellence Awards founder Sarah Miller.
Continue Reading
A First Look at 1st Video: video editing on the iPhone
May 19 by Bart Weiss | 4 CommentsOne might wonder why you would want to edit video on the iPhone, to which I say…why not! You could use editing tools to create a mix of home videos or mini personal documentaries right on the phone. . I spent some time editing on my iPhone with 1st Video and the following are my impressions.
Continue Reading
Video on the Smartphone: Making Money Yet?
May 07 by Debra Kaufman | No CommentsAt a Digital Hollywood panel “Video on the Smartphone,” talk focused on the latest trends in mobile devices, mobile content and the business strategies to make money. For broadcast mobile services such as FLO TV and MobiTV, this summer will be telling: The hotly anticipated FIFA World Cup Soccer tournament will take place in South Africa…and on mobile phones.
Continue Reading
Web Stars Talk About Hit Content: Create, Don’t Wait
May 05 by Debra Kaufman | No CommentsCo-located with Digital Hollywood, Variety held an all-day Entertainment & Technology Summit. One panel focused on Web Video: The New Content Creators” with an all-star panel including actors Illeana Douglas and Kevin Pollak as well as Chris McCaleb from Big Fantastic, Brian Firenzi of 5 Second Films and Jason Goldberg, co-founder of Katalyst. McCaleb nailed the relevance of a panel on web series for the mobile platform, noting that media was evolving into transmedia, a platform-agnostic variety of content.
Continue Reading
Talking to the Mobile Marketing Association
Apr 28 by Debra Kaufman | 4 CommentsMobilized TV spoke with Michael Becker, the North America Managing Director for the Mobile Marketing Association, about the organization’s history and mission, what it offers members and if it’s outreaching to Hollywood studios/networks involved in mobile content creation.
Continue Reading
Party Down with Starz Digital Media and AvatarLabs
Apr 26 by Debra Kaufman | No CommentsParty Down–the original half-hour series about a group of Los Angeles cater-waiters who all harbor dreams of stardom–returned to Starz for its second season on Friday, April 23 (at 10:00 PM ET/PT). New is an iPhone app–the Waiter Wobble–from Starz Digital Media and Avatar Labs that includes a part drinking/part balance game.
Continue Reading
Top Ten (Innovative) Mobile Companies
Apr 19 by Debra Kaufman | 3 CommentsMobilizedTV published Entrepreneur magazine’s Top Ten Mobile Companies in June 2009, and it’s been a hugely popular link. In the spirit of those who like their top ten lists, here’s Fast Company’s Top Ten Innovative Mobile companies for 2010. Of course the list leans towards handsets and networks. What is your Top Ten list for mobile entertainment companies?
Continue Reading
Is Mobile Video Ready for Primetime?
Apr 14 by Debra Kaufman | No CommentsAt NAB 2010, Saul Berman, partner and global executive of IBM global business services, a kind of big blue think tank, gave a keynote address on the readiness of mobile video for “primetime” viewing. “Mobile video usage is in its early stage, but adoption has grown steadily since 2007,” said Berman, who showed a graph that represented that usage increasing from 5 percent in 2007 to 17 percent in 2009.
Continue Reading
Trailer Park launches MacGruber iPhone App
Apr 07 by Debra Kaufman | 1 CommentOnly one American hero has 16 Purple Hearts, 3 Congressional Medals of Honor and 7 Presidential Medals of Bravery… and can still be man enough to sport a mullet. That man is MacGruber. Now, thanks to a collaboration between Universal Pictures and Trailer Park Advanced Content (TPAC), you can get the look, the knowledge, and the training you need to join his team with the free MacGruber App.
Continue Reading
Boston’s WGBH Launches Mobile DTV
Apr 06 by Debra Kaufman | No CommentsWGBH has launched four Mobile DTV channels, relying on gear from Grass Valley. “All four services are simulcasting today,” says WGBH vp/Chief Technology Office Joe Igoe, who reports that the move to Mobile DTV was driven by WGBH president/CEO Jon Abbott. “We are broadcasting our main channel WGBH, a 24/7 sub-channel of kids programming, the main NPR radio station and our 24/7 classical music station.”
Continue Reading
AEG Picks GoTV to Mobilize 2010 Music Fests
Apr 05 by Debra Kaufman | 1 CommentAEG Network Live announced that it chose GoTV Networks to create the mobile component of their 2010 music festivals. The two companies have worked together previously, most recently on the Michael Jackson Memorial, which GOTV set-up and executed within 24 hours of the live airing.
Continue Reading
45 U.S. TV Stations Now Broadcast to Mobile Devices
Mar 22 by Debra Kaufman | 5 CommentsThe Open Mobile Video Coalition, which represents 900 broadcast TV stations, just reported that 45 U.S. TV stations across the nation are now broadcasting to mobile devices. Mobile Digital Television, which was standardized and launched in 2009, is promoted as the ideal “one to many” delivery method that efficiently uses the broadcast station’s existing radio frequency spectrum.
Continue Reading
Dream: The Storyboarding App from Plai
Mar 12 by Debra Kaufman | 4 CommentsDream is a new iPhone app from Plai that allows the user to design a poster, write an outline and create storyboards without knowing how to draw. “That way,” says creator Fernando Jimenez,” You can focus on what’s important: being creative.” The app is aimed at “directors, writers, editors, cinematographers, producers, art directors, animators or storyboard artists looking to master their craft,” says Jimenez.
Continue ReadingSponsors
