Mobilizedtv

Curt Doty on the connected consumer

Curt Doty just joined Bemis Balkind, a pioneering entertainment marketing/branding boutique, after launching the Advanced Content Group for entertainment marketing agency Trailer Park. There, as president, where he focused on user experience, building and leading design and development teams that focused on creating Mobile and TV apps for iOS, Android, Blackberry, Windows Phone 7, Silverlight, [...]

Talking about Transmedia with Jeff Gomez

MobilizedTV catches up with Starlight Runner Entertainment CEO Jeff Gomez to talk about the definition of transmedia means, how it’s being implemented, and what the future holds for storytellers in all media.

Ogilvy Paris’ iAd campaign with Perrier, Dita von Teese

MobilizedTV sat down with Frederic Levron, head of digital & branded content at Ogilvy & Mather in Paris, about his experiences with launching the first iAd campaigns in Europe, Perrier with burlesque icon Dita Von Teese–and how he sees the future of mobile as a platform for advertising.

Hollywood writers, producers consider new media content creation

The Caucus for Producers, Writers & Directors, an alliance of television and new media content creators, held a fascinating panel on Wednesday, February 23, that focused on creating new media content. How different is it than writing for traditional TV? Can independent producers actually get in front of a brand, with no agent or other big connections? How is “bang for the buck” measured?

Yap TV: an ecosystem for social networking, mobile and traditional TV

The New York Times recently wrote about the increasing importance of social networking for TV programmers, the gist being that TV show runners are thinking about social media integration from the inception of the project. That’s smart thinking in an environment in which social networking has become the fastest-growing mobile content category in the U.S. the numbers are staggering: as of December 2010, nearly 58 million mobile subscribers now use their mobile devices to log on to a social networking site at least monthly.

Battle for mobile spectrum pits telcos against broadcasters

If you’re involved in the “traditional” media world of TV and film, you may be vaguely aware that harsh words are being exchanged over spectrum, and that it has something to do with broadcasters. It’s time to listen up, because decisions being made

FCC chair Julius Genachowski at CES 2011

by the FCC, pushed by the Consumer Electronics Association and telcos and fought by the National Association of Broadcasters is about to bring very big changes to the world of media as we’ve known it so far. No one will be exempt.

Fandango now on iPad

Fandango, which sells tickets to more than 16,000 screens and provides movie reviews, commentary and trailers via its website, an 800 number and mobile devices, is now on iPad.In addition to its core ticket-buying feature, the Fandango iPad app adds the ticket-trending feature “The Pulse.”

MobilizedTV’s 2011: Mobile Glossary and Predictions

First, MobilizedTV’s gift to you…a Mobile Glossary, or one-stop-shop to decipher the terminology and acronyms, which I’ve accumulated from numerous sources. This is a living, growing glossary, so please send in your words and definitions as well as any corrections. With the glossary, MobilizedTV adds another on-going resource to the mobile community. I encourage you to check out the Mobile Film Festival link as well, with news, links to sites and sources. Now the 2011 mobile predictions:

Mobile Entertainment Summit is this week!

The Mobile Entertainment Summit will take place at the Universal Sheraton in Universal City on December 7 and 8. It’s not too late to sign up to come, and I urge anyone interested in the intersection of film/TV and mobile to attend. If you’re a moviemaker of any stripe, a professional in any of the industries surrounding the TV/film industry, or any kind of professional content creator, there will be something for you at the Mobile Entertainment Summit.

Rhythm New Media: Mobile is the successor to TV

Rhythm New Media, a large mobile video ad network, just released its third report on the state of the mobile video industry. “We believe mobile–not online–is the rightful successor to TV,” says CEO Ujjal Kohli.

Q&A with Prio CEO Chuck Vanasse

Prio develops software solutions that provide rapid access to data for intelligence, analytics and reporting. How fast? The software can process all the video usage data of a tier 1 carrier in 90 minutes. MobilizedTV sat down with Chuck Vanasse, CEO of Prio Solutions, to find out more about his company’s offerings in mobile video/TV.

U.S. broadcasters form Mobile500 Alliance for mobile TV

On the heels of the launch of Mobile DTV in mid-2010, a coalition of TV broadcasters have formed the Mobile500 Alliance “to accelerate the availability of mobile digital television, or Mobile DTV, service to consumers nationwide.” At launch time, the coalition comprised 30 broadcast television companies, which collectively own 346 full-power television stations broadcasting in 167 markets.

Cracked.com on iPad: A deep dive with Oren Katzeff

Online comedy site Cracked.com, which currently delivers video content to nearly 3.5 million unique users a month, just announced the launch of Cracked.com for iPad. To get a deeper appreciation for Cracked.com’s move to iPad, MobilizedTV’s Debra Kaufman spoke with Katzeff about the launch.

An app or mobile website? AdMob tells which works and why

The good news: there is growth among all smartphone platforms and operating systems. The bad news: developers and advertisers need to think “cross platform” when it comes to content and advertising in the mobile space. Should a content creator spend resources on a great mobile website or on an app? And if it’s an app, should it be for iPhone, Android, BlackBerry or all of the above? These are the questions facing mobile developers seeking to monetize their content.

Q&A with the Mobile Marketing Association

MobilizedTV sat down with Michael Becker, managing director for North America for Mobile Marketing Association, to talk about this 700 member company trade organization, which can be found in 40 countries around the world. With global headquarters in New York, the MMA also has regional branches in North America, Asia/Pacific, EMEA and Latin America. The association has its roots in the former Wireless Advertising Association, which stumbled during the dotcom bust, and re-emerged to become the MMA.

Rhythm NewMedia CEO Kohli talks about mobile ads

Yesterday the mobile ad network Rhythm NewMedia announced the expanded capabilities of its mobile ad SDK to include picture-in-picture video browsing, interactive pre-roll video ads, and support for Apple’s new mobile operating system (iOS 4). MobilizedTV spoke with Rhythm NewMedia CEO Ujjal Kohli about the state of the art of mobile advertising.

LATV Fest offers MobilizedTV panel and more…

LATV Fest, produced by NATPE (the National Association of Television Programming Executives), brings together creative TV and digital content producers with development execs, agents, advertising executives, technology solution providers and others from July 12 to 15. MobilizedTV readers get a special rate.

Hollywood movie-based games go mobile

In today’s Los Angeles Times, reporter Ben Fritz notes that “the romance between Hollywood and the video game industry is hitting the skids.” Only one important point is missing in Fritz’s analysis: Hollywood movies haven’t stopped putting out games at all. They’re putting them out along with ringtones, wallpaper, mobisodes and photos–on iPhone, BlackBerry and Android apps.

Q&A with Patrick Lopez, Vantrix for mobile video

Vantrix’s Patrick Lopez: Mobile Video is absolutely playing a role in re-defining how, when and why we watch TV. Consumers are also providing the content as well. No longer is content a one-way street, consumers can post videos and comments on what they see.

Mobile Excellence Awards now open for submissions

Attention mobile mavens! If you’ve created amazing mobile content, technology, product, business or innovation, the third annual Mobile Excellence Awards is open for submissions. “We look forward to another spectacular year of new submissions, new products, new services and new technologies that raise the bar of excellence,” said Mobile Excellence Awards founder Sarah Miller.