About
Mobilized TV is an online newsletter focused on multimedia content on mobile devices. Mobile devices include not just mobile phones (including the game- changing iPhone and video-enabled Blackberry) but also the iPod, iTouch, Sony PlayStations, Nintendo DSi, and other game consoles, the new zippy Internet-connected netbooks, and even the Amazon Kindle.
Content has gone way beyond wallpaper and ringtones. There’s repurposed TV shows, marketing campaigns for Hollywood movies, made-for-mobile series, mobile games—and, now, news, weather and sports from your local broadcast station.
Over the last year, the question has changed from “Will mobile TV ever catch on” to more practical ones. People want to know how to create content for the mobile platform—how to advertise and market on the mobile platform and, of course, how to make money with mobile content.
The pioneers? As always, pornographers and religious organizations are early adopters, but, this time, so are Hollywood movie and TV studios as are advertising agencies and marketing companies. The intersection of the professional film/TV industry and the mobile/wireless world is crucial to the future of mobile content. The forces of technology are bringing them together, and MobilizedTV, which covers both perspectives, is a forum for conversation.
If you’re interested in what content is being created for mobile platforms, how the platforms are multiplying, how advertisers and marketers are using mobile for brand campaigns, how mobile content is measured and, once again, if and how people are making money from mobile content…MobilizedTV is a must read.
