June 23, 2008...11:25 pm

All-for-Nots: Live on Jimmy Kimmel Show

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Quarterlife” proved that turning Internet success into TV gold is anything but a slam dunk.

But sometimes it happens organically. Although we don’t know yet if the results will be gold or dross, the fake indie band the All-for-Nots, from the Internet series of the same name, will appear on your local ABC affiliate on Wednesday, June 25 on “Jimmy Kimmel Live!”

Brought to you by Tornante, the same company that produced “Prom Queen,” The “All-for-Nots” is a scripted comedy that follows the path of an indie band. Like other TV shows over the decades, the fake band has become quasi-real. Although the band was formed for the Internet series, its members have written their own music and play it live.

“What is really real or fake for this sort of thing anyway?” asks Tornante’s Jane Hu. “We definitely aren’t in the business of tricking people. They are a band, they are playing their own music. How are they any different from the Pussycat Dolls or any other band that’s produced?”

Indeed. Jimmy Kimmel, who has cultivated his own Internet presence and is watched by the demographic that’s online more than on-air, both reaffirms his cyber savvy and stamps a seal of approval for having the band on the show. Tornante gets airplay for an online property, never a bad thing. Will the existing “All-for-Nots” fans show up? Will “Jimmy Kimmel Live!” appearance build the fan base? Are the metrics in place for quantifying either of these numbers?

“It’s always been a dream of mine to get them on a late night talk-show,” says Hu. “The way the storyline plays out, they’re traveling around the country because they got a letter saying they are invited to play on Letterman. I won’t give away what happens, but the whole idea of them actually playing on a late night talk show is perfect.”

Hu adds that it’s always been about getting the “All-for-Nots” on multiple platforms. It’s already available on 12 online sites (with more to come) and on mobile via Verizon’s VCAST service. “This is the first step, obviously,” Hu says. “It’s a fake band born out of an Internet show but what if it became a real band? Our philosophy is to get the content out wherever people are watching.”

How important is it for an Internet series to “make it” to TV? Although a TV appearance may confer some validation of any Internet series’ intrinsic entertainment value, I think that validation only rings true to people who come out of television and imagine platforms are a linear hierarchy (movies at the top, mobile at the bottom). That view is not held by the legions of people who have abandoned TV altogether or watch it while they’re online and texting. For them, and for increasingly more people, TV is less about TV as a medium and more about it as one platform among many.

1 Comment

  • There is a fine line between truth and fiction in any form of media. But I agree with the creators that this is no longer a “fake”. Nobody is lying about the origin of this group. This doesn’t seem even in the same league as either of the Edelman Flog snafus. And it certainly seems less manipulative than some of the reality show/band situations like the Coyote Girl competition on CMT. I think I’d simply categorize this as really smart marketing.

    Just my $0.02.

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