Leading mobile advertising/marketing company iconmobile announced a strategic partnership with Waterfall Mobile, whose Msgme patent-pending technology platform has been deployed by numerous Fortune 500 companies nationwide to manage mobile initiatives. Msgme enables customers to create customized mobile channels and combine direct-to-consumer relationships with traditional and online marketing campaigns.
“If a client wants to launch a campaign [...]
Entries from June 2008
June 29, 2008
Drunk Girls in Bikinis and Why Indie Filmmakers Will Define New Media
The name James Gunn might not ring a bell–unless you are a fan of indie (and outrageous) film meister Lloyd Kaufman’s ouevre (and if you’re not, I heartily recommend introducing yourself to his movies). In 1996, writer/director Gunn got his start writing the script for “Tromeo and Juliet,” (for $150, he says). Since then, Gunn [...]
June 23, 2008
All-for-Nots: Live on Jimmy Kimmel Show
Quarterlife” proved that turning Internet success into TV gold is anything but a slam dunk.
But sometimes it happens organically. Although we don’t know yet if the results will be gold or dross, the fake indie band the All-for-Nots, from the Internet series of the same name, will appear on your local ABC affiliate on Wednesday, [...]
June 17, 2008
Millennials and Mobile: Generation Closes the Gap
Morley Winograd is the executive director of the Institute for Communication Technology Management (CTM) at the University of Southern California’s Marshall School of Business. According to its website, CTM is a bridge between USC’s business school and the real world of the “networked digital industry.”
And he’s got an academic thing for the millennial generation–those [...]
June 9, 2008
Grushow Talks Filmaka: Blogging live from Digital Media Summit
Today, Pervasive Media president Bill Sanders moderated a panel on “Hollywood’s Online Video Gambit,” with panelists York Baur, executive vp of development at Zango; Ken Wirt, vp of consumer marketing at Cisco; and Sandy Grushow, president of Filmaka and former chief of Fox TV.
Since the panel is about how Hollywood is taking online video seriously, [...]
June 6, 2008
Thomson’s mobile play in the U.S.
Grass Valley Group is a familiar name for all of you whose days in the TV broadcast arena stretch back to the analog days. But the Grass Valley Group of yore was known for its switchers, the GVG of the digital age is going mobile, with cutting edge technology for automating content preparation/repurposing for [...]
June 3, 2008
Celebrating the Best in Mobile with the Mobile Excellence Awards
For those of you toiling in the mobile trenches, it’s time to celebrate the best of the best in our industry.
The 2008 Mobile Excellence Awards profiles the latest in mobile entertainment, including media, marketing and technology. The deadline to submit is June 30th.
I encourage all my readers to submit the best of their best — [...]
